Hero Spot by GSD&M
SCALING AUTHENTIC STORYTELLING THROUGH UGC
I helped establish Corona's creator and UGC ecosystem, transforming creator partnerships into a scalable source of social-first content.
@stephbenavides
@ericallenluis
@thedineshpan
@thedineshpan
@crisandtrey
EXTENDING LIVE EXPERIENCES
Corona shows up at some of the country's largest sports, music, and cultural events. I developed content strategies and talent recommendations for the following activations.
MTV VMA’S
SUEÑOS MUSIC FEST
OCEANIC GLOBAL
Corona’s 100th anniversary event celebrating 100 beach cleanups.
OGILVY
Branding + Newsletter Design
Rebranded Ogilvy’s Leadership and Development program by creating a new logo, cohesive brand identity, and designing a monthly newsletter distributed to 2,200+ employees across North America.
The Loop logo symbolizes the continuous cycle of growth and mutual enrichment fostered by the program’s learning and development offerings, representing the endless possibilities that arise from ongoing improvement and collaboration.
WONDERKIND
Content creation and editing for CPG clients.
STUDENT WORK
SPOTIFY
Future Lions 2024
THE BRIEF
How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?
THE APPROACH
Music sharing and discussions lack a dedicated platform.
Spotify Hubs curates virtual and physical spaces where users can connect and share their passion for music. Through the in-app feature, users join curated Hubs filled with feed posts, mood updates, and music recommendations, with options for real-life meetups.
AI algorithms invite users to join Hubs based on geographical proximity (or distance) and listening habits, fostering diverse yet compatible groups. This AI-driven approach enhances social connections by bringing together like-minded listeners while encouraging genuine human interaction.
ADOBE
AAF’S MPMS Winner 2025
THE BRIEF
How can Adobe showcase the breadth of Creative Cloud's tools in a way that inspires new users to start creating?
THE APPROACH
Creative block is one of the biggest barriers standing between aspiring creators and their ideas. To help users move past perfectionism and into creation, we introduced the Panic Button—an instant inspiration tool that generates unexpected prompts designed to spark the next project.
